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Gordon’s #YayDelay

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Surprising & Delighting Commuters In Real Time

THE CHALLENGE

In an era obsessed with craft spirits Gordon’s were struggling to build brand meaningfulness.

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THE SOLUTION

We combined real-time train-delay data, with locational data and social activity to target disgruntled commuters whilst in the train station and give them a Gordon’s and Tonic at the moment they were feeling most frustrated.

Yaydelay

WHY REMARKABLE?

  • A hugely talkable campaign with incredible messaging cut-through
  • Delivering £7.5 million in earned media
  • Reaching 1.5 billion readership
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