World Class Club


Use Diageo’s prestigious, but previously trade-focussed, World Class Bartender of the Year competition to promote their Reserve range of spirits.



Our audience are always looking for new and exciting ways to mix their favourite spirits. The best bartenders in the world are the perfect people to inspire them.



Every month, approximately 2 million profiled contacts receive the World Class Club email newsletter. Each edition features one of the finalists from the Bartender of the Year competition, who introduces their cocktail of the month and demonstrates how to make it in a beautiful and engaging ‘how to’ film.

World Class Club members also receive drinks and cocktail culture content, plus exclusive incentives and offers for Diageo products.


Business Effect

Average open rates range from 18 to 30% and click-throughs are over 3%.